Stainless steel is actually convenient and easy to clean.

Stainless steel is actually convenient and easy to clean.

Are stainless steel kitchen appliances passe?
'after stainless, now what?', an article by ellen byron in the 5 september 2012 wall street journal, suggests that stainless steel kitchen appliances are becoming passe.

So, appliance manufacturers are introducing new finishes as an alternative to stainless steel.

Could this be an attempt to increase sales, which have declined along with the housing market? or, to increase profits by offsetting manufacturer discounts?

Stainless steel, considered the premium kitchen appliance finish for 25 years,generates 35% of all appliance sales.

Usually, consumers only purchase new kitchen appliances when they are building a house, remodeling their kitchen, or replacing a broken appliance. since they don't purchase new appliances very often, consumers often mix and match appliance brands.

If you were purchasing new kitchen appliances, which finish would you choose?

White ice or white? black ice or black? or, stainless steel?


new | 2012
whirlpool | ice collection | white ice

new | 2012
whirlpool | ice collection | black icephoto credits whirlpool and whirlpool

high gloss white, high gloss black, slate gray? or, stainless steel?

new | 2012
ge | profile collection | slate gray
photo credits ge appliances and general electric

Floating glass white, floating glass black, oiled bronze? or, stainless steel?

new | 2007
jenn air | oiled bronze 
photo credits jenn air and

viking range offers stainless steel plus 23 other finishes.

'i'd say 80% of our sales are still stainless steel.'
brent bailey, design director, viking range corporation

viking range | professional series | stainless steel
kitchen | sleepy hollow, VA | interior design by doug deluca


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